Thursday 31 March 2011

For Publication on April Fool's Day


Sent to "The Star, Johannesburg", Thu 31/03/2011 16:23, not published.


The trend for South African banks to charge for everything continues with the recent announcement, not widely reported in the press, that from tomorrow (1st April) the "big four" banks will charge customers to breathe in their branches.  A spokesman justified this by saying, "Look, we have to pay for air-conditioning.  Eskom and City Power tariffs have gone up substantially: Do people think clean air grows in trees?  If they want free air, they can use the ATMs outside and breathe Johannesburg's World Class smog."

From April ABSA, FNB, Nedbank and Standard Bank will issue time-stamped tickets as people enter.  On exit, an "air fee" will be conveniently deducted from the customer's account for the time spent in the branch.  Those without accounts may pay by credit card or in cash.  People who bring their own breathing apparatus and air supply will be exempt (scuba shops are reporting brisk business).

Fees have initially been set at what the spokesman called "a ridiculously low 10c a minute. We don't want to scare people away initially.  Once they are used to the idea, we'll start really fleecing them."

The good news for consumers is that there are already signs of price wars between the banks: ABSA is, for tomorrow only between 10:00 and 12:00 offering "half-price air time", and Nedbank has countered with "Breathe Free Fridays".  Capitec Bank will not follow suit.  Their Morning Glen manager told this newsletter, "We think it is crazy what other banks charge for.  Not only do we have the lowest fees, we also charge for fewer services.  The public is welcome to come and breathe gratis in our branches, which by the way also stay open the longest."