Congratulations, Lead SA

Set to The Star, Johannesburg, Thu 04/08/2011 21:36. Not Published.

Lead SA, congratulations on your birthday!  Not many one-year-olds have achieved as much.

You've made it cool again to care about society. Even if their parents are still breaking the traffic laws, you're helping to make the children better citizens.

For me there were just two campaigns that needed more thought.

Firstly, the campaign against Rhino poaching needs another leg (more below).

Secondly, the calls to pray for Madiba.  Lead SA, a vanguard movement, should not be encouraging superstition.  In any case, on a practical note, research (e.g. STEP) has shown that praying for others has little or no effect.  Except when the person knows they are being prayed for.  Then it is mostly counter-productive.

So if you want to waste your time, pray for Madiba.  But if you want to hurt him, tell him that you are praying for him.

In the next year I'd like to see Lead SA tackle the following:

• Campaigning to have the police charge cable thieves and those destroying infrastructure with sabotage instead of mere theft or damage to property.  This is hugely warranted considering the impact on our country.
• Persuading CITES to legalize trade in Rhino horn.  The campaign against Rhino poaching on its own is going to fail because of the economics involved.  A Rhino costs R500 000 to a million Rand and its horn sells for R1.6M to R2.5M, which will go up as the breed nears extinction.  Legalizing the trade will let Rhinos be valued correctly, and farmed.
• Holding Government and Municipalities accountable for service delivery.  Radio 702 and The Star get paid by Joburg Metro to advertise it as a "World Class City", which we all know is a lie: How about giving "Mr Billing Crisis", Parks Tau, an ultimatum to get his house in order or can the adverts?  Tough one –it means putting your money where your mouth is!

All best for the next year, Lead SA!